New Locate Press logo

January 17, 2022January 19, 20224 months ago Tyler Mitchell

We are excited to share our new company branding with you today. We’ve just reworked our website with a fresh new look and will be introducing more changes throughout the year based on our new logo. You may have already seen it roll out across social media accounts. Eventually it will end up on our books and swag as well.

When creating our initial logo ten years ago I had no idea it would last this long or be used on so many books.

The inspiration for that logo was to “target” the market with new open source titles to help challenge the status quo in GIS publishing (hence the gun sight icon).

This time we were inspired by contour mapping designs that help describe the world around us. We’ve added more colour yet maintained a crisp, minimalist design that also mimics an arrow pointing forward – a nod to the legacy of map production and a commitment to highlighting new ideas into the future.

The colours are descriptive, ecological, and reflect a natural vibe. Thanks to Nathan Watson for the great design ideas.